Earlier this week, Saugatuck published an extended deep-dive interview with Malcolm Frank, Chief Strategist and Chief Marketing Officer at Cognizant Technology Partners (through our premium subscription research service CRS).

As a courtesy to our broader readership, we are republishing an edited down / extracted version as our weekly Research Alert, as we thought that many would gain value from the interview insights and discussion. Key topics explored include: the evolution toward, and implications of, the “SMAC” stack (as in social, mobile, analytics and Cloud); the changing nature of ITs contribution to the business; and how SMAC is helping to change the value proposition to the customer (across a variety of industry use cases), as well as in the creation of “smart products.”

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