In doing research on why big data is not enough and customer insights teams are disconnected from business operations, Brian Hopkins and I came across three hugely important things happening:
I believe every enterprise and vendor will either own or participate in the insights ecosystems driving their business. There will be many insights ecosystems for business functions like retail, micro-marketing, human capital management, supply chain optimization, delivery optimization as well as in every industry: banking, automotive, media, manufacturing, and so on. What insights ecosystems are you part of today? Which ones will give you advantage tomorrow? It's time to expose the power of insights for what it is: Digital insights are the new currency of business.
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