Austin, Texas, recently boasted the largest user conference for Tableau with over 13,000 people attending live, spanning multiple city blocks, and another 10,000 people joining virtually.

It’s a pivotal time for the company, once a start-up and now a $700 million plus market leader. Adam Selipsky, formerly of Amazon Web Services, recently took over as CEO, with co-founder Christian Chabot transitioning to chairman of the board. Initially thriving in a market of only a handful of data discovery offerings, it is now competing in a much more crowded modern BI and analytics market. (See our note: Tableau Adds Data Federation and Advanced Analytics, but Amid a More Competitive Modern BI Market)

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