Earlier this month Tableau announced new subscription based pricing for on-premises software. The new model lowers the entry price for users, but is it a good deal?

Many BI and analytic vendors use perpetual licensing plus an annual support fee. Historically, SAS was one of the few vendors that only offered subscription pricing. I have always liked this approach from the customer viewpoint: if the software is not meeting your requirements, you stop paying. It keeps the vendor continuing to engage with and satisfy you, the customer. And it takes the whole concept of “shelfware” largely out of the equation.

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