While I admit to being one of those people who views the idea of running as much more attractive than the actual running part (thus far, I’ve been satisfied to pass runners on my Specialized Road Bike, thank you), I’m blown away by Nike’s strategy with their Digital Plus business and specifically, their Nike+ program for runners.
It’s low tech (the shoe) meets media (Apple devices) meets social networking (the Nike+ community) meets platform strategy for Nike and potentially, marketing nirvana, based on the data and insights gained about their most passionate customers. (Check out the Nike+ site to tune into the scale and scope of this initiative.)
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