There are far too many data warehouse development teams solely focused on loading data. They’ve completely lost sight of their success metrics.

Why have they fallen into this rut? Because they’re doing what they’ve always done. One of the challenges in data warehousing is that as time progresses the people on the data warehouse development team are often not the same people who launched the team. This erosion of experience has eroded the original vision and degraded the team’s effectiveness .

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