Last week, when I published my blog post, “Lightning Strikes the Cloud,” I unintentionally demonstrated three important things about data quality.

The first thing I demonstrated was even an obsessive-compulsive data quality geek is capable of data defects, since I initially published the post with the title “Lightening Strikes the Cloud,” which is an excellent example of the difference between validity and accuracy caused by the Cupertino Effect, since although lightening is valid (i.e., a correctly spelled word), it isn’t contextually accurate.

The second thing I demonstrated was the value of shining a social light on data quality — the value of using collaborative tools like social media to crowd-source data quality improvements. Thankfully, Julian Schwarzenbach quickly noticed my error on Twitter. “Did you mean lightning? The concept of lightening clouds could be worth exploring further,” Julian humorously tweeted. “Might be interesting to consider what happens if the cloud gets so light that it floats away.” To which I replied that if the cloud gets so light that it floats away, it could become Interstellar Computing or, as Julian suggested, the start of the Intergalactic Net, which I suppose is where we will eventually have to store all of that big data we keep hearing so much about these days.

The third thing I demonstrated was the potential dark side of data cleansing, since the only remaining trace of my data defect is a broken URL. This is an example of not providing a well-documented audit trail, which is necessary within an organization to communicate data quality issues and resolutions.

Communication and collaboration are essential to finding our way with data quality. And social media can help us by providing more immediate and expanded access to our collective knowledge, experience, and wisdom, and by shining a social light that illuminates the shadows cast upon data quality issues when a perception filter or bystander effect gets the better of our individual attention or undermines our collective best intentions — which, as I recently demonstrated, occasionally happens to all of us.

This post originally appeared at OCDQ Blog.