I don’t know about you but I’ve been sensing a collision of corporate social media practices and disciplines stretching across sales, marketing, HR and customer service.

It starts to look daunting when you consider how the fast social media has become omnipresent in every corner of professional and private life – and the inevitable business opportunity that is trailing it. The usual suspects, Twitter, LinkedIn and Facebook, the voluminous and verbose comments alongside every review site, product support thread, news story, blog and forum, they are all fodder for the unstructured mining revolution.

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