Last week, I blogged on two columns, “The True Measure of Success” and “Big Data: The Management Revolution”, from the October 2012 Harvard Business Review spotlighting “Getting Control of Big Data.” Discussion continues this week on two other articles: “Making Advanced Analytics Work for You” by Dominic Barton and David Court, and “Data Scientist: The Sexiest Job of the 21st Century” by Tom Davenport and D.J. Patil.
Unlike other “Getting Control of Big Data” authors, Barton and Court bundle big data and analytics. The sub-heading of their “How to Benefit from Big Data” graphic is “To improve performance with advanced analytics, companies need to develop strengths in three areas.” The three areas: 1) an IT infrastructure for managing big data, 2) analytic models that balance sophistication and simplicity, and 3) a transformed organization that has processes and capabilities in place to deploy the analytical tools. The authors note “Two important features underpin those activities: a clear strategy for how to use data and analytics to compete, and deployment of the right technology architecture and capabilities.” And for Barton and Court, delivering complex models through a simple-to-use-tool is key.
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