Speed to market is critical for the development of digital platforms.One of the essential success factors, is the ability to decide what to test in the shortest time possible; with an acceptable level of quality. Leveraging predictive analytics from various sources to bring speed efficiencies in all areas is an untapped opportunity.

Predictive analytics encompasses a variety of techniques from statistics to data mining, which analyzes current and historical data to make predictions about future events. One can intelligently use these techniques, right from the strategic identification of what to test, building a test matrix and test execution.

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