As the so-called ‘godfather of the MDM market,’ and a regular sanguine commentator on the market’s solutions, my analyst career has often had to “call out” the hypsters on numerous occasions.

As my IT industry friends tell me, “Zornes does not fear blowback from the vendors... he calls out ‘hype’ as he knows it when he sees it.” Audiences at my MDM & Data Governance Summits (12 years and still growing) know how true it is when I say “Vendors, please check your weapons at the door” when they attend my Field Report sessions that review the pros and cons of the Top 20 solutions in MDM (RDM, Data Governance, etc.).

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