Self-service analytics is one of my core coverage focus areas. It applies not just to business intelligence (BI) but also to advanced analytics.

When, a few months ago, I uttered the immortal phrase “roll over rocket scientists,” I was referring more specifically to the need for pervasive self-service tools for predictive analytics and data mining (PA/DM). Considering that my recently published Forrester Wave on PA/DM Solutions primarily addressed the traditional requirements of “rocket scientist” experts in statistical analysis, I did not put a huge emphasis on data mining features geared to business analysts, subject matter experts, and other “non-technical” information workers.

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