What is Happening? This week, Cloud CRM and platform provider salesforce.com announced its intended acquisition of marketing data integration services provider ExactTarget, in a $2.5 billion deal that includes buying outstanding publicly-traded ExactTarget shares for $33.75 each.
Like IBM’s acquisition this week of SoftLayer, salesforce.com’s acquisition of ExactTarget builds on an existing business and technology portfolio, and also extends the vendor’s commitment beyond what it has been best known for, while expanding opportunities for growth into adjoining markets.
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