On Thursday, December 15, 2011, salesforce.com announced that it had signed a definitive agreement to acquire Rypple, an emerging Cloud-based provider of “social performance management” solutions – with a plan to rebrand the solution “Successforce.”

Heading up the new business unit is John Wookey (who joined the firm in early November – after previous stints at SAP and Oracle), as EVP, Advanced Applications. We caught up briefly with Wookey late last week while he was en route back home to California, from Rypple’s headquarters in Toronto, Ontario. This Research Alert summarizes that conversation, and our take on the acquisition.

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