While the highly-visible slogan on every presentation slide, every wall, and every booth at Sage Summit this year in Las Vegas was “Grow From Here,” the core theme underlying everything was really more one of recurring reinvention of Sage NA the company, its customer and partner ecosystems, and its offerings.

In the event kickoff keynote, CEP Pascal Houillon and CTO Himanshu Palsule both emphasized the “re-invention” of Sage NA, with CEO Houillon stating frankly that “What we have built the company into up to now is not enough,” and that Sage “must redefine its business to serve customers better.” This includes laying out a strategy and plan to shift toward being a more services, support, and information provider for SMBs, with the tagline, “Not software, Sage.”

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