You get the feeling that business analytics might really have gone mainstream when you’re reading Tom Davenport in an in-flight magazine over Ohio. And there he is, on page 15, in the seatback pocket of every chair at 28,000 feet on the way from Boston to Minneapolis.

Actually, Davenport (of Babson College and “Competing on Analytics” fame) has been doing some collaborative work lately with Harvard Business Review, which currently posts a regular feature in the U.S. Airways magazine. His current short article, “Helping Organizations Develop Better Judgment,” talks about organizational judgment being a different animal than the sum of the individuals who judge.

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