News of the Equifax breach has been buried by the wall to wall media coverage of Hurricane Irma and, perhaps, by the fact that we have all become inured to reports of yet another major hacking of financial data. This is a mistake.

The Equifax breach appears to be far worse than previous breaches, with potential consequences of a totally different order of magnitude than the prior mass corporate hacks. Initial headlines focused on the number of impacted consumers, which is indeed breathtaking – approximately 143 million people according to Equifax.

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