Consumer behavior is changing, challenging traditional business models of every type. Like many companies, financial services firms require ever-more advanced insights to understand – and capitalize on – these changes. As a result, they are increasingly turning to “big data” and data analytics to generate clear and comprehensive insights on their customers and markets.

These financial institutions are also finding that an effective data strategy can significantly help, not only in understanding customer behavior, but also in growing the business, increasing overall cost efficiency, improving capital allocation and protecting the firm from risk. They are finding, as well, that data analytics can improve employee results and even shape a company’s growth. Recruiting the right players in the data field has therefore become critical for today’s financial services companies.

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