Back in February, I published a brief on Demystifying Real-Time Interaction Management, where I reviewed evolving requirements for building a contextual marketing engine, capable of engaging empowered customers across real-time channels. These requirements include: customer recognition, contextual understanding, decision arbitration, offer orchestration, and measurement and optimization.
As promised then, I have been researching the RTIM space, and you can now read my latest report Market Overview: Real-Time Interaction Management, published last week. In this market overview, I look at four distinct yet all critical approaches to RTIM:
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