The theme of organizational and operational re-invention is an increasingly recurring theme among providers of the entire “SMAC stack” of Social, Mobile, Analytics and Cloud services. IBM’s Connect 2014 event in Orlando made it clear that IBM firmly believes in the concept and benefits of business re-invention as a result of the adoption and sue of Social IT.

But any provider emphasizing change and re-invention is less likely to find a willing and welcoming audience if and when the concepts of “change” and “re-invention” are the leads in the sales pitch.

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