Price-performance is everything in data warehousing (DW), and it’s become the leading battleground for competitive differentiation.

As I noted in a blog post last month, the price of a fully configured DW appliance solution has dropped by an order of magnitude over the past 2-3 years, and it’s likely to continue declining. In 2010, many DW vendors will lower the price of their basic appliance products to less than $20,000 per usable terabyte (TB), which constitutes the new industry threshold pioneered by Oracle, Netezza, and other leading DW vendors.

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