Is Big Data just more marketecture? Or does the term refer to a set of approaches that are converging toward a common architecture that might evolve into a well-defined data analytics market segment?

That’s a huge question, and I won’t waste your time waving my hands with grandiose speculation. Let me get a bit more specific: When, if ever, will data scientists and others be able to lay their hands on truly integrated tools that speed development of the full range of Big Data applications on the full range of Big Data platforms?

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