With a legacy customer base moving toward Cloud at multiple, differing and volatile paces, traditional ISVs adding to or transitioning into Cloud business models are financially vulnerable. They need to protect and prolong legacy revenues and relationships, while building Cloud-based business fast and solidly enough to compete and grow – typically with very different costs, business models, partner relationships, and more.
Problem is, there haven’t been many (if any) useful models or approaches developed to address this. Until now, that is.
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