Between 2012 and 2014, mobile BI adoption shot up: Forrester survey data shows that the percentage of technology decision-makers who make some BI applications available on mobile devices has nearly quadrupled, and the percentage who state that BI is delivered exclusively via mobile devices has risen from 1% in 2012 to 7% in 2014. While this clearly demonstrates that mobile BI is gaining traction, the actual mobile BI adoption picture is rather more nuanced. Our ongoing research and client interactions show that mobile BI adopters fall into three overall groups; some organizations

Of the 22% of survey respondents who’re not considering any BI applications on mobile platforms, some will no doubt have taken a carefully considered decision not to invest at this time; others simply don’t see what’s in it for them. Anybody in the latter group should think again, though: there is a real chance that their organization misses opportunities for innovation and transformation. So what matters most when deciding to roll out mobile BI capabilities – or indeed not to? Clearly, the right technology helps. But it’s a misconception that you need advanced capabilities like collaboration features, or being able to make use of the device’s GPS or camera. And while some leading adopters have indeed changed entire processes based on what mobile BI makes possible, it’s not a prerequisite for mobile BI success. The key differentiators are understanding that:

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