Last week I wrote about the highly-pertinent-for-BI MIT Sloan Management Review. The latest edition contains a special report entitled “IT-Driven Innovation, The New Information Opportunity,” featuring a number of fascinating interview articles of interest to BI practitioners. In “Putting the Science in Management Science?” Andrew McAfee makes a strong case for a new imperative to use scientific methods to divine business strategy.

McAfee's Sloan colleagues apparently agree with his assessment. Erik Brynjolfsson, in an interview article “The 4 Ways IT is Driving Innovation,” details the sequence of steps that “winning” IT companies use to separate themselves from the pack. According to Brynjolfsson, the difference in performance between IT leaders and laggards has accelerated over the last 15 years as IT's become ever more prominent – and that difference is even greater in IT-intensive industries.

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