In psychology, the Stroop Effect is a demonstration of the reaction time of a task.  

The most commonly used example is what is known as the Stroop Test, which compares the time needed to name colors when they are printed in an ink color that matches their name (e.g., green, yellow, red, blue, brown, purple) with the time needed to name the same colors when they are printed in an ink color that does not match their name (e.g., blue, red, purple, green, brown, yellow).  Naming the color of the word takes longer, and is more prone to errors, when the ink color does not match the name of the color.

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