I'm just back from a couple of master data management events this month sponsored by Information Management magazine and the MDM Institute. These last two sessions in Toronto and San Francisco taught me a lot and added a few new questions to my list.

First comes the good news. Over time we've gained a much clearer understanding of what MDM is and why it exists. Almost all attendees are pretty well able to articulate what they want the business to accomplish with MDM and how it justifies expensive plans for customer, product, supplier or other masters. (That last sentence deserves an exclamation point!)

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