For the second year in a row, Forrester Research has targeted master data management (MDM) as one of the highest impact technologies that enterprise architects must keep an eye on.  

Forrester Vice President and Principal Analyst Gene Leganza published “The Top 15 Technology Trends EA Should Watch: 2011 To 2013” research in October and Gene smartly positions MDM along with next-gen business intelligence, advanced text and social analytics, and Information as a Service integration architectures as key enablers to deliver what Forrester is calling “Process-centric data and intelligence.”

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