The bigger the IT plan, the more fragile it can seem when times are uncertain. So with domestic politics in the air, Europe on the edge and geopolitics raging, it’s a little comforting to be gathering evidence that the master data management projects we often saw derailed in 2008 are holding steady right now.

This doesn't lessen the future for newer topics grabbing headlines in big data analytics, cloud and enterprise mobility. Those are all good things, but ask a CIO where a lot of money and time is invested right at this moment and one of those places is MDM.

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