In October, my colleague Brian Hopkins published Forrester’s extremely popular enterprise architecture (EA) trends research, the “Top 10 Business Technology Trends EA Should Watch: 2012 to 2014.” As in past iterations of this research, master data management (MDM), along with the data governance capabilities required to support it, remain among the top technology strategies that EAs expect to deliver the most business value to their firms, as well as require the most change to their firm’s technology landscape over the next 3 years.

In 2009, the anticipated trend around MDM was that it was going to significantly mature both from a technology and architecture standpoint, but also in the skills, best practices and methodologies used to effectively deliver MDM capabilities. I believe that the maturity of MDM practitioners has in fact increased significantly over the past 2 years. In August, I published a report titled “Master Data Management: Customer Maturity Takes A Great Leap Forward,” which analyzed about 175 MDM- and data governance-related client inquiries Forrester received between January 2010 and June 2011. The crux of that research demonstrated that our clients are asking much more practical and insightful questions about MDM architectures, best practices, strategies, governance, and vendor selection than in years past.

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