Master Data Management and Data Governance have common goals:

MDM has been a hot buzz word lately and has added a couple of terms into our vocabulary. One is Customer Data Integration or CDI.  Presently, many MDM applications concentrate on customer data because this aides the sales and marketing process, and can help improve revenue and the bottom line.  Both have the objective of providing and maintaining a consistent view of an organization’s core business entities and both tend to involve data that is scattered across a range of application systems. MDM and CDI are often presented as technologies, but in reality they are business applications. The objective of both MDM and CDI is to provide a consistent view of dispersed reference data. MDM provides for the ‘single version of the truth’ for data objects critical to the business (customer, product, employee, supplier, etc.) by:

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access