In their July, 2011 Harvard Business Review Article, “Adaptability: The New Competitive Advantage” (great article, worth the $, IMO), Martin Reeves and Mike Deimler make a solid case for our need to cultivate critical soft organizational skills to survive and prosper in today’s turbulent business environment.
Reeves and Deimler suggest that leaders and firms shift their focus away from the traditional approach to strategy (creating an enduring and relatively static competitive advantage through price, positioning or differentiation), and instead focus on cultivating four critical capabilities:
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