As businesses look for ways to gain deeper insight into their systems, processes and customers, the job of handling large volumes of data is becoming increasingly sophisticated. Being able to drill down and act upon big data is the focus of every cutting-edge business – whether it’s to improve productivity, gain a competitive advantage or drive revenue in some other form.
Fortunately, the new capabilities of analytics technology and machine learning are providing companies greater insight and actionable intelligence than ever before. Machine learning uses algorithms that “learn” from data and subsequently are able to unlock hidden insights without being explicitly programmed for where to look.
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