Plans are useless but planning is indispensable. - Dwight D. Eisenhower

My company, OpenBI, just celebrated its 7th birthday. When my partners and I decided to start a BI/analytics consultancy in early 2006, I set about developing a five-year plan to lay out our business model and woo angel investors. I suppose you could say that effort was successful: the shiny document and accompanying spreadsheets told a compelling-enough story to launch the company with adequate funding. And OpenBI’s had a nice subsequent run, with steady growth and consistent profitability.

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