The role of data in most enterprises is straightforward, but making it readily available as needed is not. The typical conundrum in today’s organization is that the lines of business store data in various applications, both internally and externally, in cloud computing environments. In times past and inside of the enterprise, this was addressed by enterprise application integration (EAI), which companies acquired and integrated into their IT middleware and infrastructure technology stacks; more recently organizations have augmented EAI with data integration technologies. In either case, IT has responsibility for the movement of data and handling that requires sophisticated technology professionals.

Lately, this situation has been addressed by the introduction of Jitterbit, a rapidly growing global provider of data migration and integration technologies that operate inside and outside the enterprise across business processes and applications. Its core product has attracted hundreds of customers, including Continental Airlines, McKesson, NASA and TransUnion. Jitterbit has filled the void where designing and executing the migration of data across applications, services, databases and even files has proven too complex for business and data analysts. It provides a common platform for ongoing migration and integration of data and eliminates the one-off data loader or custom approaches that consume time and are prone to errors. Jitterbit also helps address data quality issues by providing inline cleansing and transformation of data to ensure it meets the requirements of specific applications.

In 2009, Jitterbit released version 3.0, which brought team and project management capabilities, real-time integration across Internet-based Web services and the ability to operate across multiserver environments. It supports dedicated integration with cloud-based Oracle CRM On Demand, NetSuite Business Management Suite and and other cloud computing, open source and enterprise systems. The company recently announced the introduction of the Jitterbit Data Migration Service. It is built on the same platform as the enterprise environment and enables simpler migration of data inside and out of environments, which marketing, sales and customer service teams increasingly use.’s recent advances in providing more sophisticated customer services through its Service Cloud, which my colleague has analyzed (See: “Salesforce Cloudforce – Socializing and Servicing Customers in the Clouds”), will further enhance the importance of Jitterbit’s offering.

Most organizations do not realize what a terrible job has done in allowing data to freely migrate and integrate with its system – that failing is an opportunity for Jitterbit in every company using Using Jitterbit, analysts in the lines of business can operate much more quickly than when using custom efforts and also can collaborate with IT on a consistent platform to support a range of needs.

In today’s organizations, timely movement and integration of data are essential components of efficient business processes and effective performance of everyone in the business, as I have pointed out (See: “Data Integration – Using Technology to Manage your Data Assets Efficiently“). Jitterbit’s new migration product for will make it even more appealing to organizations that want to overcome the manual and time-intensive elements of managing data across applications and systems. Jitterbit faces competition from the likes of Boomi, Cast Iron Solutions and Informatica, which provide technology for blending cloud and enterprise data, but it has packaged and priced its products aggressively to support tasks from the simple to the sophisticated.

Jitterbit focuses on the performance and scalability of the data objects that have to be migrated to ensure they can interoperate across the enterprise and the Internet. The challenge for Jitterbit is to gain recognition as one of the key providers in migration and integration of data through more customer deployments and wider use of its technology in cloud computing environments. But the company has made these tasks simple and straightforward, which in most organizations is critical to enabling more people to participate in the use and management of data.

Mark Smith also blogs at