Most master data management (MDM), data quality, and accompanying data governance efforts prioritize customer, account, and product data over all others. Certainly, industry-specific exceptions exist; for example, energy, utility, and oil and gas companies place a high priority on asset and location data domains, while investment management firms prioritize securities.

But exceptions aside, a recent Forrester survey of 298 business process management (BPM) and MDM professionals across industries found that 83% prioritized customer data, 61% product data, and 53% account data. And coming in at 44%, the next highest priority: the red-headed stepchild of the MDM “party” (pun intended — apologies for that), employee data!

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