Convincing your organization to invest in a sustained data quality program implemented within a data governance framework can be a very difficult task requiring an advocate with a championship pedigree.  But sometimes it seems like no matter how persuasive your sales pitch is, even when your presentation is judged best in show, it appears to fall on deaf ears.

Perhaps, data governance (DG) is a D-O-G.  In other words, maybe the DG message is similar to a sound only dogs can hear.

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