Lots of my clients are confused. They start a Forrester inquiry with a question about data visualization capabilities, but when I lead them into discussion about business intelligence (BI) platforms, they say "but we already have a BI platform. All we really want is an ability to create and share data visualizations". Is there a separate market for that? If there is, I am not aware of one. Here's my take on it:

If what you are looking for includes requirements for data visualization administration, security, data management, version control, collaboration, etc, you really need a BI platform with data visualization capabilities.

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