You can't win, serve, and retain powerful customers without being insights-driven. It's one of the principles of customer obsession: customer-led, insights-driven, fast, and connected.

So what does it mean to be insights-driven? We think we know based on conversations with over 50 companies over three years. We have identified 40 public companies and a horde of venture-backed startups that work in a fundamentally different way:

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