OK, the state of information maturity—how well organizations monetize, manage and measure their information assets—may not be worth throwing a tantrum over (or “spitting the dummy” for those you Down Under). But when compared to the rigor and process and discipline with which other “balance sheet” assets are managed, measured and monetized, the attention paid to information assets pales. baby-crying-in-cap-information

Just imagine for a moment a manufacturer that decides not to sell some of its products, just leaving them in the warehouse. Or imagine a retailer with no inventory of what’s on its store shelves; an accountant who has no way to gauge the company’s financial position; or an HR executive with no process for measuring employee performance. Ridiculous right? Well that’s more or less the state of information monetization, management and measurement today.

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