Earlier this week, Informatica announced their spring 2014 release for their integration suite. The new release includes a new set of functionalities called Vibe Integrated Packages, which act as pre-configured endpoints for specific, common software either in the Cloud or on premises.

What Saugatuck finds intriguing is how these packages add to IT organizations’ ability to expose individual applications and data flows via Informatica’s APIs. We see this going a long way toward more efficiently enabling and supporting new or expanded business cases, enabling developers to more readily deliver business capabilities, and enabling controllable access partners, regulators, or other entities that may need access to specific data connections.

In Informatica’s connector-driven API approach, Saugatuck sees another signpost that indicates the growing influence – and approaching dominance – of two important IT market phenomena: the growing utility, value, and importance of API-centric approaches to development (i.e., the “API economy”), and the increasing influence of Line of Business (LOB) users in driving how applications are purchased and integrated. Consuming and repackaging APIs is changing – some would say “improving” – the ways that new business technologies are used and made available to more than just developers.

Why is it Happening?

While data integration tools have long been used by IT to support complex and hybrid environments, a connector-based approach to integration, where the endpoints are pre-defined, helps support users that are less technically savvy, and in situations where the needs are simpler or where faster time to deployment is necessary. Endpoints that are already configured for the applications being integrated and presented through easy to use tools or wizards make it possible for many simple use-cases for Cloud integration to be solved directly, with no complex data transformations required.

Continually being forced to “do more with less,” IT organizations are looking more and more for assistance that reduces their needs for skilled resources while enabling them to quickly and cost-effectively develop, configure, and deploy increasingly innovative business software solutions.

Meanwhile, LOB users are driving several of the major trends in how business IT is sourced and applied. They were the first to adopt SaaS applications, Cloud/IaaS, and BYOD, with IT organizations (and strategies) typically following their lead. Now, emerging forces like APIs enable greater choice and flexibility in solutions, and more importantly, in integrating solutions. These approaches are enabling relatively rapid, secure, and manageable apps, from “mash-ups” to loosely-coupled business software suites to hybridized Cloud-plus-on-premises systems. LOB users’ influence, choice, and power as regards IT resources thus continues to grow.

As regards their spring release, Informatica has been paying attention to what’s going on among its established and targeted user bases and has been developing and improving capabilities that support both Cloud and on-premises integrations for several years. This release supports those efforts as well as this quickly-emerging phenomenon that improves choice and abilities for LOBs and for IT departments, and which enables greater flexibility for developers and business software ISVs. They may not be the first to follow this path, but their approach and messaging clearly reinforces the advent of a new way of “doing” business software.

Read the Market Impact here.

This blog was originally published at Saugatuck's Lens360 blog on March 6, 2014. Published with permission.

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