Organizations are increasingly adopting big data analytics to understand and then fix business problems. They’re learning how to extract value from multi-sourced information and then relate that information to an issue in their marketing, manufacturing, advertising, or shipping, etc.

For example, T-Mobile (and the other main carriers) consistently use big data analytics to spot the reasons for (and prevent) customer turnover. Customer attrition is a significant expense in this industry, so firms that can best use data to improve retention and improve satisfaction will have a leg up on the competition. Big data is not just a tool for the enterprise level firms. It’s appropriate for businesses of varying sizes that want to better understand customer behaviors and improve their marketing tactics.

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