ETL and data modeling requirements sessions for analytics (e.g., dashboards, reports, etc.) with IT stakeholders often start with the following conversation:

IT: “What data do you require for your analysis?” Business: “What types of information do you have?” IT: “We have lots of data, but we need you to be more specific…” Business: “Well, if you could be more specific on what information you have… I could be more specific with my request for information…”

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