What is Happening? This year’s IBM Connect event – formerly Lotusphere – clearly affirms and confirms IBM’s company-wide and –deep commitment to the inextricably intertwined IT and business realities of Cloud, Mobile, Social, Analytics and Integration.

The event’s over-arching theme of “Social Business” established two years ago has taken hold and permeates IBM’s product and service positioning and messaging. We see IBM’s key positioning tenets of “Social Business,” “Innovation,” and “Transformation” continually carrying the message to the attendees.

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