What is Happening? Like many mega-vendors, IBM is making serious investments in key trends and technologies driving the new Master IT architecture (see “Cloud / Mobile / Social / Analytics + Integration” Research Alert), and the emergent Boundary-free Enterprise™. Several of these threads were on display and emphasized at the IBM Impact conference in Las Vegas, which Saugatuck participated in earlier this week – with a major focus around mobility, business integration and the importance of service architectures.

However, the biggest take away from the event for Saugatuck was a greater appreciation for what IBM is doing with its recently announced PureSystems family of integrated technology, and its potential to dramatically lower the costs of deploying, maintaining and managing new private Cloud workloads.

Why is it Happening? IBM has long had an emphasis on integration, through its provider / technology acquisition strategy, its own offerings (including its IT services), and most recently its Cloud strategy. Impact, including the PureSystems rollout, really emphasized this and crystallized it for IBM partners and customers.

Throughout the Impact event, IBM emphasized a number of key areas where they have been investing and where they see significant market opportunities for integrative services and management, including Cloud, mobility, expert integrated systems and business process management. Most notable were the introduction of its new Mobile Foundation technology, which provides clients with a mobile platform for developing, integrating, securing and managing mobile applications. Leveraging its recent acquisition of Worklight, this looks like a promising platform for developing and deploying new mobile solutions.

IBM also made a number of important announcements related to its WebSphere business integration software portfolio. This included some new BPM capabilities, and some interesting new business integration capabilities via IBMs new WebSphere Cast Iron Live Web API Services – both of which help developers better develop, integrate, socialize and manage solutions.

While these are all important new capabilities from IBM, Saugatuck walked away from the event most impressed with a better understanding of its recently announced PureSystems initiative, and what they are now delivering with their new PureApplications System and its Virtual Pattern Kit. Essentially, IBM is providing an environment that allows customers and partners to create / automate / package up Cloud-driven solution capabilities into “patterns of expertise” that IBM claims helps substantially lower deployment costs and the ongoing maintenance of newly born Cloud workloads. IBM shared that on average, these complete ready-to-go pattern-driven systems reduce deployment labor costs by 47 percent, and ongoing maintenance / management costs by 73 percent.

For an extended version of this Saugatuck Research Alert, click here.

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