This blog adds Nudge to the Hypothesize/Experiment/Learn thinking of March 16, 2009. A concept derived from behavioral economics, nudge denotes a gentle “push” or incentive to coax decision makers to choose a preferred option from a series of alternatives. The nudged choice is often seen as “best” from an important social perspective – perhaps economic policy, health care, government program, business strategy, etc. And randomized field experiments are many times optimal venues for nudged learning.

More Smokers Quit if Paid, Study Shows, WSJ, Feb 12, 2009, details results of a study published in the New England Journal of Medicine that calibrates the success of getting smokers to quit by offering financial incentives. Over 20% of adults in the U.S. smoke, costing their employers $3,400 per smoker annually. 480,000 Americans die each year from smoking-related diseases, so smoking remains a significant health and business problem.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access