So you thought Neoview’s demise signaled HP’s exit from the enterprise data warehousing (EDW) market? You could not have been more mistaken.

Yes, HP recently abandoned that slow-motion train wreck after several years of anemic customer adoption and directionless product management. But you should regard the unlamented Neoview as little more than a blip in HP’s long-running campaign to deepen its presence in all things EDW. And you should consider today’s announcement that they’re acquiring Vertica Systems as a key building block in HP’s emerging new strategy in the EDW market. It remains to be seen what that strategy is, inasmuch as new HP CEO Leo Apotheker has not yet articulated a clear vision. Perhaps he’s playing close to the vest so as not to call attention to further acquisitions in adjacent segments, such as business intelligence (BI) and data integration (DI).

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