Every professional faces important “moments of truth” as they navigate through their work days. Whether it’s the invitation to speak at the board meeting, the opportunity to connect one-on-one with the CEO or, a tough feedback conversation with a team member, you need to be ready to succeed in these High Value/High Risk (HV/HR) situations.

Some HV/HR situations unfold in real-time and others afford ample time to prepare your mind and message. While the prep time varies, the process for dealing with these important situations is very similar.  The mnemonic L.A.S.E.R. is a useful tool to help you remember 5 critical actions required for success in every critical conversation.

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