Machine learning is poised to help marketers garner phenomenal new insights and results, and to change many processes and jobs along the way. We discussed this potential in “Machine Learning is About to Turn the Marketing World Upside Down.”

Machine learning can’t provide better results alone, of course. Marketers need to collaborate with data scientists to identify important questions to explore, accelerate tests, improve the accuracy of answers, and make better decisions. And to effectively collaborate, they need a common language.

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