Look at any study surveying trends within the IT industry and you’ll see increased demand for business analytics and intelligence. The Society for Information Management’s 2015 IT Trends Study, for instance, found that “analytics and business intelligence” were the biggest investments IT departments made that year.

But just because businesses are more open to exploring analytics and executives are dropping data science buzzwords in meetings doesn’t mean you don’t still have to sell your C-suite on investing in such technology. Analytics done right with the best tools and a skilled staff can get extremely expensive, and your C-suite isn’t just going to write you a blank check, especially if you can’t communicate how this investment will positively impact the bottom line.

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